Golden Rules for Money Making

Introducing The Future State

Targeting a Happy Destination

Close the Open Loop: Reduce Anxiety

Imagine Your Future: Make a Statement

The Four Core Contributors to Success

Avoid Feel Good Failure

Adopt Above and Beyond Philosophy

Introducing the Future State Map

Life and Death: Know Where to Begin

Unconscious Doubt and Overconfidence

The Hierarchy of Attainment

Eight Entrepreneurial Mindsets

Managing Your Enterprise State

Self-Regulate to Avoid Tilt

Integrity is More Precious Than Diamonds

Deciding Your Four Marketing Strategies

Segmentation: The Most Important Graph in Marketing

Selling the Right Thing

Creating a Life-led Brand

Understanding Value Creation

Protect the Profit Margin: Value Mapping

Eliminate Waste

People Break Processes: The Importance of Rules

Making the Change Permanent

Creating Capability

Buying More Time

Knowledge and Skills: Gap Analysis

Protect Capacity and Competence Levels

The Most Important Person: Self Discipline

Keeping it Simple: Profit or Loss

How to Reduce Overhead Costs

How to Reduce the Cost of Each Sale

How to Get the Best Price

Avoiding the Broke Even Trap

Daily Practice: Using the Future State

Keeping on Track During the Difficult Times

Big Decisions and the Natural Order of Business

Accelerate the State: Purpose, Execution and Innovation

Taking the First Steps to a New Life Led Business